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PAPA JOHNS RESEARCH
PROJECT BRIEF
To address the research goals, we conducted formal usability testing. Four, one-on-one, interactive sessions conducted in person. The qualitative approach will not predict behavior or attitudinal views, but identifies strengths and areas for improvement that can be later validated quantitatively.
PROCESS
The following steps were taken:
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Research goals and tasks
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Create test plan and script
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Create screener and recruit participants
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Conduct sessions
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Analyze
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Report Findings and Recommendations
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